Coaching vs. Therapy in Parent Coaching

In today’s video, Jai CEO and co-founder Kiva Schuler sheds some light on the distinction between coaching and therapy, and the roles and responsibilities of parent coaching.

Coaching and therapy are two very different professions. Therapy is a healing profession, focused on the past and meant to support mental health challenges. Coaching looks to the future, supporting people to create intention and vision, and then follow through with action and commitment.

We are a coaching organization and our role is only to coach, not provide assistance that only a licensed therapist can. When there is unresolved childhood trauma, or mental health needs in the clients we serve, we refer out to licensed mental health professionals.

Our work is solely to meet our clients where they are, help them define their goals, values, and intentions with their kids, and support them with new skills, along with accountability, empathy, and compassion, to help them meet their goals moving forward.