C360 for BigQuery powered by Lytics fuels next gen AI, analytics, and predictions

Maximize ROI and create more successful campaigns with C360 for BigQuery powered by Lytics, built 100% on Google Cloud — and the first-ever CDP with natively integrated generative-AI capabilities. With Lytics, collect consumer data from engagement channels, perform identity resolution to associate data with consumers, and maintain profiles as new interactions occur, all in real time. Power top-notch personalization, segmentation, and identity management tools to develop insights, scores, and reports.