Don’t Dilute Your Message

The smaller your audience is, the more success you’ll have with communicating with them.

If you’re dealing with a larger audience, do your best to limit how much you compromise. #audience #compromise #communication #message #shorts

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I’m known as “the quarter billion dollar webinar man” because I’ve sold over $250 million worth of products to over 150,000 customers in 131 countries. On this channel, you’re getting all the insights, techniques and strategies I’ve learned along the way.

I started out as a Hare Krsna monk and a rapper (pretty eclectic, I know!) but these days, most of my focus is spent on strategic positioning. Which simply means that where other marketers will try to figure out the best recipes and how to become a better chef, I’ll figure out how to get the best ingredients in place first… because the best victories in business are won by knowing where and when to play!

Based on these strategic initiatives, my company Rapid Crush holds the record for all-time biggest launch in the Internet Marketing space ($57.9 million) as well as the record for most commissions generated as an affiliate in a product launch ($9.8 million in 8 days).