filmov
tv
BROADENING HORIZONS
Показать описание
Brief:
Produce an innovative, refreshing and disruptive social media campaign, using as many pieces of the Jukin Media video catalogue as you'd like to tell your story in the most effective and engaging way.
The Big Idea
Harley Davidson has been able to build the brand that goes beyond just a brand name. It has a distinct identity with a strong emotional appeal. Harley Davidson as it is known now stands for authenticity, individuality and freedom.
In the past few years they have been on a quest to surpass general motorcycle stereotypes and embrace its most recent customer: the female rider.
The project taps into the Harley Davidson's new vision and reaches out to its female audience. It tells a story of a young girl who is deeply in love and is trying to overcome her fears to be with that special someone.
Produce an innovative, refreshing and disruptive social media campaign, using as many pieces of the Jukin Media video catalogue as you'd like to tell your story in the most effective and engaging way.
The Big Idea
Harley Davidson has been able to build the brand that goes beyond just a brand name. It has a distinct identity with a strong emotional appeal. Harley Davidson as it is known now stands for authenticity, individuality and freedom.
In the past few years they have been on a quest to surpass general motorcycle stereotypes and embrace its most recent customer: the female rider.
The project taps into the Harley Davidson's new vision and reaches out to its female audience. It tells a story of a young girl who is deeply in love and is trying to overcome her fears to be with that special someone.
0:03:00
0:01:34
0:27:39
0:00:52
0:10:05
0:01:30
0:02:59
0:02:53
0:18:06
0:02:23
0:01:49
0:02:01
0:00:55
0:03:10
0:01:51
0:01:16
0:02:23
0:02:49
0:02:25
0:01:18
0:03:43
0:01:01
0:05:20
0:04:26