Kathleen Eisenhardt: What Are Simple Rules?

Stanford Professor Kathleen Eisenhardt, co-author of "Simple Rules: How to Thrive in a Complex World," outlines the basic commonalities of the simple rules that worked for the individuals and organizations she and MIT Senior Lecturer Donald Sull write about in their book: They are specific to a person or situation, but go beyond platitudes, and are limited to a few so they are easy to remember.