Sara Hicks, Mailchimp - The Ultimate Product Strategy to Deliver Billions

Developing a product strategy starts with understanding the customer problems that your business can solve well–which, in turn, create a durable competitive advantage. A compelling product strategy then prioritizes the key initiatives that will have the biggest impact to customers and to the business–all while navigating unknowns, team velocity, and other constraints.

In this session, Mailchimp's CPO Sara Hicks walks through the framework for a successful strategy diving into business goals, technical and operational needs, customer feedback, and competitive differentiators.

As Chief Product Officer, Sara Hicks is responsible for leading and shaping Mailchimp’s product strategy and oversees product execution and innovation to help small businesses start and grow. She joined Mailchimp as the Co-founder and CEO of Reaction Commerce, which she successfully led from founding to acquisition by Mailchimp in April 2020. She’s also a startup advisor, executive leadership coach, and former product and design leader at Etsy, Media Temple, Yahoo!, and GeoCities, among other global technology companies.

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