Using 301 Redirects for SEO - When to Use Them

What is a 301 redirect? How can 301 redirects help your SEO? A 301 redirect allows you to take people from a legacy URL to a new destination URL. By using these, you can reclaim broken external links to your website, channeling that link power back into your site. A 301 signifies to Google it is a permanent change, and these are also useful for internal links on your website. Lastly, when you change your domain name, you should implement a 301 redirect at the domain registrar level, and then do a Change of Web Address in Google Search Console.

0:00 Introduction
0:17 What Are 301 Redirects?
1:52 Use Cases for 301 Redirects
4:33 Page Level URL Redirects
6:06 Using 301s for Googlebot Crawling Efficiencies
8:26 Implementing 301s on Web Platforms
8:55 Reclaiming Links From Old Domains You Owned Before
10:13 Summary of 301 Redirect Uses for SEO

#LockedownSEO #URLRedirects #301Redirects

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