Microsoft Bing Ads Tutorial 2025 - How to create Bing Performance Max Ads (Step by Step Guide)

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Master Microsoft's Performance Max campaigns to drive conversions across the Microsoft Network using advanced AI optimization. This guide shows you how to create and manage high-performing campaigns that adapt to user intent and maximize ROI.

Key areas covered:
Setting up conversion-focused campaign goals
Leveraging AI for creative asset generation
Implementing audience signals for targeted reach
Utilizing automated bidding strategies
Tracking conversions with Universal Event Tracking (UET)

Learn the three essential steps:
Define conversion goals that matter to your business
Upload quality creative assets for AI optimization
Create targeted audience signals for better performance

Understand how Performance Max works alongside existing campaigns, budget optimization strategies, and the role of negative keywords. Discover how Microsoft's AI generates engaging ad variations and adapts your content across multiple formats and placements.

Perfect for advertisers seeking to streamline their multi-channel presence while maintaining performance. Learn to harness Microsoft's AI capabilities to stay competitive and respond to changing consumer behaviors, all while saving time through simplified campaign management.