Creating the BMW iX: Behind the Scenes, Episode 1

#BornElectric

Go behind-the-scenes as Kai Langer, the head of BMW i Design, discusses the creation of the first-ever iX from the inside-out, with an emphasis on elegance, efficiency, and expression.

The modern, minimalistic design defines this all-electric sports activity vehicle.

Treating the creation process like a startup, the BMW i Design team created a clean yet warm and welcoming interior designed with your comfort in mind. This culminates into powerful proportions and fine details perfectly integrated into an elegant silhouette, with an interior that highlights a minimalist design with maximum sophistication.

It's more than driving redesigned; it's individual mobility redefined.

Pioneer a new age of electric driving with the BMW iX.

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[JulesLoesch]

Can’t wait for this to come out! Totally getting it!