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Being a Privacy Centric Advertiser in an Acronym Heavy World
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In today’s privacy-focused marketing landscape it feels like there is a new acronym being talked about every week. GDPR, CCPA, CPRA, PECR, FLoC, FLEDGE, TURTLEDOVE - How is one supposed to keep up with it all? In this session, we will provide an overview of the regulatory and technology changes. From there we will break it all down to some simple categories that marketers need to know. Join us as we make sense of the shifting landscape and provide a simplified framework via which to think about the new requirements and opportunities available for your organization.