JURA E8 - Video with Roger Federer

The JURA E8 boasts a new design, with 17 specialties from aromatic espresso to trendy cortado. It can prepare long, mild specialties such as an Americano to professional barista standards, thanks to a new dedicated hot water spout. The Professional Aroma Grinder delivers flawless results for coffee aromas to fully develop, and trend specialties have airy, feather-light milk foam.The exclusive Extra Shot function can pep up cappuccino, flat white, or latte macchiato.

The collaboration between JURA and brand ambassador began back in 2006. The communications campaign is now entering a new phase. The message consistently focuses on everything that JURA automatic coffee machines do to perfection: Specialty coffees - freshly ground, not capsuled.