The Science behind our innovative Counter Clean: How does it work?

This short video is a visual representation of how the surfactant (soap) molecules in our bestselling Counter Clean actively breaks down and removes grease, grime and dirt from all surfaces. Our innovative recipe was developed by Dr Anna Slastanova and stands up against name-brand products when it comes to efficacy.

How does it work?
The surfactant tails are attracted to the dirt. They start digging into the dirt and breaking it down into smaller pieces, before enveloping them and forming 'micelles' around the bits of dirt. This solubilises the dirt and makes it easy to remove with water or a cloth.