Defne RingBack Tone (RBT) Solution 2019

Personal ringback tones (RBT) as a mobile service have long been available to consumers to customize their calling experience. Many in the industry saw RBT as an old feature-phone service that didn’t survive the transition to smartphones. However, increased digitalization that is affecting our daily lives we are now experiencing higher demand for personalized mobile value added services and a revival in the global RBT market.

With increasing competition, deployment of call management and personalization services to effectively maximize voice and value added services’ (VAS) revenues become critical for mobile operators.

With its advanced features, Defne’s RingBack Tone solution allows subscribers to easily personalize their daily communications by selecting, assigning, sharing and gifting individual RBTs to their callers through the Web interface. They can also select the reverse RBT feature to customize the ringing tone they hear while calling others. The ability to easily customize their communications increases customer satisfaction and loyalty resulting in revenue growth for the operator.