Transforming how Microsoft makes its technology available to nonprofits

Technology is a powerful tool for creating social impact – but how do we get it into the hands of the organizations at the frontlines? The Microsoft Tech for Social Impact team is connecting nonprofits and humanitarian organizations with the Microsoft technology they need to accelerate social good. These offerings include free seats to Microsoft 365 Business Premium, Power Apps, and Azure credits, all at a steep discount and with training on how to use them.

Despite the steep discounts, nonprofits weren’t signing up for the program. To remedy this, teams at Microsoft conducted customer interviews and usability tests to help the engineering team understand how a customer moved through the flow and where they got stuck. Post-deployment, they used Microsoft Clarity, which is an app that can be used to run usability tests and see how users interact with a site.

“The business clearly saw the need and the value to run with usability studies so we could understand our customers’ pain points,” says Emily Fishkind, a senior program manager in Microsoft Digital.

This led to improvements in the Get Started page, which is the entry point for filling out the form. Improving the registration process is only the beginning. Next, the team is going to rethink how it supports customers after they buy, and how they help organizations build community with other nonprofits.

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