Why should telecom operators care about Omni-channel CRM

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Dr Andy Tiller of AsiaInfo, recently presented a business case for omni-channel CRM, at the Royal Society of Arts, London. At this event held by EuroComms Dr. Tiller shared his views on:
- What is omni-channel (and what comes next)?
- A (partial) business case for omni-channel in telecoms
- Why is omni-channel challenging for telcos?
- What is the solution?
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