Orange digital strategy: Unified strategy for consistent customer experience || Case study by LB*

In 3 years of our fruitful cooperation with telco Orange, we delivered numerous projects catalysing growth in e-commerce. However, we strived for synergies between individual digital channels.

Unified approach to the website, customer zone and mobile app would not only accelerate performance growth, but also make digital customer experience consistent and boost customer loyalty. After extensive customer journey mapping we defined a long-term unified digital strategy.

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