Understanding 5 Human Senses Through Marketing

Marketing has always been associated with sales, promotions, advertising, CSR, and so on. Actually, there are many deep things inside, such as market scanning, positioning, value proposition, tactical strategy, understanding consumers, competition, and financial health.
 
In today’s hyper competition, customers want a product or service that connect with their lifestyles, feelings, senses, and reason. Consumer behaviour is one of the courses in Creative Marketing at BINUS BUSINESS SCHOOL.

----
Instagram: @binusbusinessschool