What is a 'social media influencer'?

What does the English phrase ''social media influencer' mean? Improve your English vocabulary with this free 3-minute English language tutorial.

Neil is struggling to explain the meaning of the phrase ‘social media influencer’. Luckily Feifei can help him out. But why does Neil suddenly have a new business idea? And why is he growing a long moustache? Watch the programme to find out.

[Images: Getty Images]

[bbclearningenglish]

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[デュエル]

Social media influence *is the death of independent thinking.*

[varat.official]

The Government of Nepal was finding it hard to make citizens aware of non-communicable diseases, then it hired few social media influencers for spreading information to the public, because of that, the majority of the population have known about common non-communicable health problems.

[loretaasher]

Working with influencers can be so tricky, I wonder if there are any tools that can help my work/business before collaborating with them.

[ahmedfarraj]

Hi
Sorry for being late, I had loads of work to do so I have just listened to your fresh video. Anyway, I loved your video because I got a new expression. Besides, I loved that moustache which appeared on Faife face. Thanks

[TheGudsProduction]

Ayu Ting Ting is one of Indonesia's biggest social media influencers.

[PauloSilva-ilwf]

*Good morning BBC's people, and l tell you: Thanks and congratulations for all of you, "YouTube influencers", lol !!!*

[nawarnawar]

Why don't you pronounce the ' r' letter in the word influencer and so many words? I'm more comfortable with pronouncing it, maybe because of the American movies and series that have a huge impact on the way non-native speakers pronounce a word.

[Payasasgallery]

The cringe in this video is immaculate, I started crying while watching this istg 😳 How can you even- h o w

[이은민-rx]

It's world used a lot in Korea these days.

[FaloshaBawaqna]

I cannot trust social media influencers

[freeasabutterfly]

It's a business of copycats and superficial mostly and fake

[Diamantino]

Las redes sociales los tienen a todos consumidos

[UHFStation]

So basically human ad campaigns. Familiar faces of total sellouts.

[shoyo]

༶Ohོ༙ manོ༙ whatོ༙ aོ༙ funnyོ༙ storyོ༙ ༶

[melvinch]

Influencer is just a glorified term for brainwasher.