Inside Augusta Hoffman's New York City Apartment

Augusta Hoffman invites us inside her loft in downtown Manhattan featuring details that give it an uptown feeling. The interior designer and 2023 FREDERIC It List winner reveals the art form to working solely in neutrals, her subconscious choice to create a movement of light to dark throughout the linear line of the space, her evolving style, and her belief that good design should be exploratory and enjoyable.

Cinematography by Alexandra Shamis

[lightworks]

Augusta Hoffman is my favorite designer! I often reference her work when designing my home or my mom’s—she’s the one designer whose style we both truly admire. It’s so great to see her tour, and I can’t wait for my issue of Frederic to arrive. Augusta, we need you on The Expert!

[Vera-khzj]

Stunning. The Schumacher videos are almost a guarantee for beautiful, elegant homes. This one is one of my very favorites. The owner/designer is also a person that is so likeable!

[HalieParker-dd]

STUNNING! So serene, but never boring - an amazing balance!!

[gloriaconte]

This is the most beautiful Loft I have ever seen, chick and tastefully decorated. A masterpiece.

[annjohnson]

Elegant, timeless, and beautiful. Adorable pup, too!

[allanyeager]

Really, really beautiful! Thank you for sharing!

[valbarnett]

Just beautiful! I also love green and the space is a great example of soothing colors and textiles!! Well done!💚💚💚

[cjsydney]

Stunning - had to go to her website and look at the stills of her home and other projects to really sit and take in all of the tones and textures.

[marylou]

The colour scheme is wonderful- I’m glad you like Green, my favourite colour

[ScottBurdick-vw]

So beautiful! Particularly love how she explains working in neutrals and focusing on materials changes. Very articulate. Well done!

[janelte]

A beautiful, classic space without it feeling at all stuffy. The neutral palette of the living room and bedroom is just lovely. It is going to be hard to hide that wonderful coffee table away for the next couple of years but it can make a dramatic an spectacular return.

[mariabanholzer]

What a beautiful and elegant home! Love all!
Love from South of France

[NBportofino]

So wonderfully restrained and sophisticated 😊

[makemepaper]

I loved the insight at the end of finding the right balance between the minimal and the bohemian - for me that's inspiring design right there. It really rings true in this beautiful home.

[meg]

Wow. You’re amazing. Your home is beautiful and peaceful. ❤️

[sarahofer]

Love the neutrals. Timeless and elegant.

[ШарофатКуйлиева-уж]

Привет из Узбекистана 🇺🇿 очень хочу побывать в Нью-Йорке😊

[andgo]

It's kind of silly to say that " in NY every inch counts" while showing off such a huge apartment, that is quite beautiful and full of empty spaces.

[kgalvin]

Absolutely stunning space. Now, let’s revisit in five years when she’s a kid or two in….😂😂😂

[StephenHeigh]

I looked her up and she does exceptional interior design work. I'm not sure about the framed images over the mural. I like the sconces, but the frames throw me off because why would anyone have a mural painted and then cover it. It's a bold move that I have not seen before done this way. It's just my opinion. I worked on designing a conference room many years ago for Sun Oil Company and had a mural created very similar to this and it was just always intended to be a mural. It was kind of a funny project having the traditional landscape mural because the space was originally intended to be very modernist and a Sun Oil executive randomly last minute had asked to see the space in an interior rendering that would be showing a more traditional space and so a chandelier was shown and Windsor chairs and tartan like flooring is what I rendered because my design director wanted to show them that it would look bogus and the whole darn thing backfired and they loved the traditional over the modernist look. I mainly worked on commercial spaces for corporations and not residential. I was just the illustrator and graphic designer at the design firm and this kind of thing happened a few times. The top design company I worked for was very modernist thinking and did a lot with lighting and so there were times I accidently threw a monkey wrench into a project. It was never my idea to do that, and I followed what was asked for and it often was to deter a client from a certain direction in the interior renderings of the spaces. I'm sure other designers have had this happen. The lesson learned is never show a client the total opposite of what you think a space should look like.