Google Ads Quality Score | What is it & Why Does it Matter? | Prism Digital

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This video is all about Google ads quality score. It dives deep into the subject, explaining what Google ads quality score actually is and why does it matter for your advertising campaigns. Google AdWords tracks Quality Number, which assigns a score out of 10 to your ad to provide an assessment of its quality. A quality score will be assigned to each term in your account, and it will alter over time depending on a number of variables.

The score will be determined each time a search that is relevant to your ad is performed, however, keep in mind that it may take some time to see any gains in your account. The default score when a campaign is created is seven, and it is extremely possible that this will change as time goes on. Therefore, do not let this number deceive you at first.

Why does Google use this metric?
Google depends on advertising money (about 70% of their revenue stream comes from it), thus they must find a way to make sure the ads are engaging to consumers so they click through, so they utilize the Quality Score to display users more relevant ads every time a search occurs.
By wasting space that could be used for more important advertisements, Google would not only miss revenue but also run the long-term danger of losing its user base.

What affects the Google Ads Quality Score?
It is no secret that Google has a great deal of information about how users engage with their search results. Using this information and machine learning techniques, Google has developed a way to estimate how relevant each keyword, landing page, and advertisement should be in relation to every search that takes place.

How to Improve Google Ads Quality Score?
Spend time conducting keyword research to find fresh, pertinent terms to use in ads, including any long-tail keyword opportunities that may help generate the majority of your traffic. Next, aggregate closely related keywords so that they can be more successfully connected to advertising campaigns.

Ad copy is crucial, as we previously discussed, and testing to see what works best for specific ad groups will ensure you are getting the best results. In the end, increasing CTRs is one of the best strategies to raise your quality score.

Reasons to Increase Google Ads Quality Score
A high-quality score increases the likelihood that Google will display and rank your advertising. Even ads with lesser bids can outperform major competitors if they receive good scores and are more relevant to search intent than those with higher bids. The big players do not always come out on top!

Naturally, it makes sense to improve those low ad quality scores, but don't get too caught up in it or you'll forget about what's actually crucial—forming relationships with fresh potential clients.

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Straight to the point man. Thanks for this video. It”s clean and clear.