Sales Funnel Strategy - 7 Tips To Build Better Conversion Funnels

Sales Funnel & Conversion Funnel Optimization Tips

Want to get more leads and sales from your marketing? Build better conversion funnels! In this video we’ll breakdown 7 tips on how...

A good strong conversion funnel for each and every product or service you offer is key to marketing success. But so many businesses just have one global advertising campaign, with one main call-to-action that sends all their traffic to one landing page or their homepage. Don't do that! There’s a better way, so let’s break down 7 tips on how to build a strong sales funnel and conversion funnel...

Tip 1 - Determine the best products and services you’d like to advertise. Then determine the best channels, keywords and targeting to get in front of the right people to market those things. We call this visibility. (Google, Facebook, Instagram, YouTube, LinkedIn, Pandora Radio, etc). Dominate both paid (TPA, STA) and organic (NLA, SMM, LLA) search and social.

Tip 2 - Create your ads and ad copy, make it exactly what the user is looking for / wants! Make it clear what they will get to avoid wasted clicks and money.

Tip 3 - Make your landing pages and call-to-actions exactly match the ad copy for each and every product & service you have. Build landing pages for each and customize heading and CTA to exactly match the ads. Keep above the fold on all devices. Use good strong CTA colors and messaging.

Tip 4 - Build trust - include social proof, reviews, awards on your landing page

Tip 5 - Make sure to setup retargeting on your landing page & ads so users that do not convert continue to be marketed to. Build a series of different ads that run at different times across all major channels.

Tip 7 - Once the sale is made and work is completed, ask for a review and a referral! If you can get a review or a referral from each customer you get, 1 customer is equal to 2! Double your ROI!

Bonus tip - Check out your competitors, what do their conversion funnels look like? Would you convert with them or you?

--

Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!

---

Presented by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire.

JB Kellogg on LinkedIn:

---

Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor!

Follow Us:

[soaringvlogs]

Visibility build awareness
Don’t want waste going in funnel
-what is it u want to see in your funnel
—what does audience want
Build a covetable landing page.
—concise landing page copy matches ad copy
Social Proof & Trust Badges
-testimony groups
Retarget People to Enter Your Funnel
-there’s a million reasons why they leave so have follow up relevant ads
Always Follow Up
-increase lifetime value -CRM -Automation
Thank them & ask them for a review or referral it’s a positive experience so have them share your stuff
Bonus tip 8
- check competitors
—how fluid is it because if it ain’t broke don’t fix it.

[ליאורבןדוד-פו]

Thank you very much mate but I didn't get what did you mean when you said ask your costumer to send a referral?

[zambesis]

Excelente presentation! From a newbie point of view, you gave me great insight on how to Taylor and some good points in terms of marketing strategy.
Thank you for sharing your experience and knowledge.

[audrainteriors-dreamhomes]

Great video! I've got a brilliant idea for my funnel :) Love your t-shirt - How do I get one?

[ProGlowSports]

Love Love Love you guys videos @Marketing360 !! You've helped us grow with all of your great tips. Would love if you asked a question to encourage people to leave a comment. More people need to know about you guys !!

[MarjorieGalangco]

Great info, thanks! Feedback as a viewer: the background music is distracting. Best to lose it to make it a lot easier for viewers to focus on listening and absorbing the content. I watch videos on 2x speed usually to maximise my professional development time (I imagine many high performing learners do this) - this makes the background noise a lot worse. ;)

[CalmGrind]

Good video, thanks for sharing!
Pat

[sheron_kitchilan]

The background noise is a but distracting