Frédérique Mounier - Making sense of standard consent management in Salesforce (FDT 2022)

Data privacy regulations impose to request and store consent for marketing and transactional communications (for example support, recruitment, etc.) .
When the time comes to store it in Salesforce, the majority of us are left with a “what the hell feeling” in front of the standard data model.
This session offers a quick recap on some consent management principles and then breaks down the consent management data model : with a layered approach."