How To Check (And Control) Your Advertising Spend In Google Ads

Learn techniques you can use to check and control your advertising spend in Google Ads. You will walk through how to find the total allocated budget for your account, set a monthly spend limit (if it's available in your account), and use rules to automatically pause and enable campaigns based on a monthly budget.

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00:00 Introduction
00:42 Check your total budget
01:34 Daily budget vs. actual costs
02:16 Shared budgets
03:41 Monthly spend limit
05:19 Using rules to pause campaigns
08:23 Conclusion

Correction: 07:34 You need to select 'Enable Campaigns' instead of 'Pause Campaigns'

[whatnewbest]

Very well explained: Thank you so much

[linacarolina]

Another great video!! Thank you so much Your vídeos are so easy to watch! I have a question can you do a video on how to see the results from month to month from the campaigns? Thank you so much

[_patix]

Just watch out the last step, He said "Enable campaign" but clicked for mistage "paused campaign". Approved info by the author

[bobstaples]

That was so very helpful. Action for enabled when finished?

[charadise]

Great video. Does a custom ad schedule affect the 30.4 days formula for a month? e.g. if ads are only on Mon-Fri, will the Google monthly spend still be taking the daily avg budget and multiplying by 30.4?

[alexeysalyukov]

Great video! How to set a rule for low-performance KWs?

[erikflodin]

Great vid! When using a rule to paus campaigns: "when cost for an individual campaign reaches budget (30usd here) it will be paused". Would there be a way to paus all selected campaigns using rules when all of them has reached a given budget rather than each respective campaign? Or would you have to put them all in a shared budget for this? (would ideally like to avoid).

[Shampak]

Hi there!

Great video. Just had a question? Let's assume we have a few paused campaigns as well with spend on them along with the active once. How do we then go about pausing all ads at a certain monthly budget. Do we select Do we select Campaign Status Enabled, Paused instead of just Enabled & then go about setting it up as you have shown here. I would love to get your take on it.

[jonathanholman]

@lovesdata if you have a video or know of one that can control limits on Ads using Rules.

Say I'm testing specific Ads that are run overnight (I'm advertising in a different timezone), and once they hit a limit per Ad, I would like them to stop so that I can assess the data when I wake up and not overspend on each Ad

[MR.NABVlogs]

Hey Benjamin, Glad to see your videos all the time. I’ve a very specific question related to this video.

How do I allocate the budget for a specific Ads? Please note not campaign. I want to know how do I change or allocate specific budget for each ads? Thanks

[zmlwcdy]

Google deleted the monthly spend limit option but the video still has this option. It is so annoying now we can't set a limit for a monthly budget. It is hard to control the monthly budget because I change and shift the daily budgets for each campaign.

[seanmoraes]

Questio how did you setup the rule to post ads without impressions

[neilbradley]

On the 'Enable Campaigns' rule - I think you had set the action as 'Pause campaigns'. Should that be 'Enable campaigns'?

[jp]

I did not know that Australia was a monarchy

[yothere]

This is crazy. This company is complete trash. The only way to pay them is automatic and it seems like their automatic system is trash. Its like they make it confusing on purpose