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The worst things people get wrong about Branding
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Let’s break down 7 things most people get wrong about branding so you can avoid any potential pitfalls…
1 - Hard to remember and spell - something short, sweet, unique, memorable, available
2 - No story or meaning behind the name - just a cool name is not enough, go with something with a deeper meaning
3 - Thinking branding is just a logo - who you are, name, logo, colors, fonts, message, tagline, value prop, culture, brand voice, style on website, social, online, offline, etc.
4 - Not creating brand guidelines - spell it all out, logo for different placements, backgrounds, uses, etc.
5 - Not getting professional help - going cheap will cost you later!
6 - Online and offline branding don’t match - make sure your brand matches from your website to your social, office space, swag, business cards, and beyond.
7 - Unclear and inconsistent messaging - name, story, mission, message, value prop, tagline
Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016, 2017, and 2018!
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1 - Hard to remember and spell - something short, sweet, unique, memorable, available
2 - No story or meaning behind the name - just a cool name is not enough, go with something with a deeper meaning
3 - Thinking branding is just a logo - who you are, name, logo, colors, fonts, message, tagline, value prop, culture, brand voice, style on website, social, online, offline, etc.
4 - Not creating brand guidelines - spell it all out, logo for different placements, backgrounds, uses, etc.
5 - Not getting professional help - going cheap will cost you later!
6 - Online and offline branding don’t match - make sure your brand matches from your website to your social, office space, swag, business cards, and beyond.
7 - Unclear and inconsistent messaging - name, story, mission, message, value prop, tagline
Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016, 2017, and 2018!
Follow Us:
Follow JB Kellogg's Leadership Content:
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