Zhou You, Balenciaga Summer 25 Campaign by Nadia Lee Cohen

Zhou You appears as "The Main Character" in Balenciaga’s Summer 25 Campaign by Nadia Lee Cohen. Reimagining classic Hollywood costume tests, the campaign transforms its cast into cinematic archetypes in looks from the Summer 25 collection, exploring how clothing and performance define characters. In this video, Zhou You plays "The Main Character" in Look 22, with narration describing his character’s demeanor and role in the tone of a vintage Hollywood screen test.

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