Breaking down Kendrick Lamar’s Not Like Us and how it went Viral

Kendrick Lamar’s latest single, "Not Like Us," only skyrocketed to the top because of heavy label support. But here’s where it gets interesting—on March 22, 2024, Kendrick officially took a shot at Drake. And up until that point, Kendrick’s growth had flatlined, according to Chartmetric.

But after the beef? Kendrick gained over 3 million followers on Instagram and 4 million subscribers on YouTube! 👀 The industry is clearly tired of Drake's decade-long reign and control over music, and Kendrick is using that to his advantage. Is this the beginning of a new era in hip-hop?

[--REGULAR--REGULAR]

Theres so many cases of labels trying to push artist and songs but they never go number 1 crodie. The song was a catchy song that people liked. The whole west coast wasn't gonna let that song fail either. Label or no label the song was contagious right away.

[R-Boxing]

There’s a mood change in Hip-Hop!!! The boy always gonna have his hits but once Dot drops again it’ll be another mood change

[RZE]

Smh did the labels go into streaming companies offices and change his historic streaming numbers too ? 😒