AWS re: Invent ARC 205: Building Web-Scale Applications With AWS

As both new and established businesses work to increase their customer numbers, revenue and relevance to the market -- they are working to deliver software that scales larger than ever before. The challenge of being the "victim of your own success" be it from viral marketing, social media or simply dramatic uptake of a new service; is something that troubles the minds of CIOs and Engineers alike. This session will focus on ways to avoid creating "technical debt" during initial development, and will share well established practices and approaches to building applications that can tolerate and revel in the challenges of scaling to "web scale". Working through a range of architectural dimensions, patterns and pithy examples -- attendees will leave this session with useful ideas on how to design new applications, as well as the "retro-fitting" that can be done to existing applications to enable them to scale on AWS.