Smart Car USA Advertising Campaign by StrawberryFrog

For Smart, we sparked a movement "Against Dumb." Rather than do a boring old advertising campaign, StrawberryFrog ignited passions, rallied Americans near and far and in the process solved a real business challenge for the Smart Car. The US division of this iconic car company needed to generate new consumers and new showroom traffic. To create the architecture for buying the brand, we took a stand against mindless overconsumption.