Positioning SaaS in a highly competitive market

Karsten Madsen, CEO of MorningScore, talks about how his unique "motivation" based positioning in the SEO space truly differentiates them from the huge competition. He also talks about the tactics he uses to grow using SEO as a primary top-of-funnel growth channel.

In this episode, we talk about,

- What MorningScore is all about
- How they are serving 850 paying customers with around $600k ARR, growing at around 60% YOY
- How he used killer cold emails to get the first ten customers
- How 40% of their new growth comes from SEO & rest from Google Ads, Facebook Ads & other channels
- How they use "alternative to competitor" SEO strategy in a highly competitive space
- How their unique positioning is helping them differentiate
- Team & future vision
- How they ended up building one of the most complicated software which needs to scrape the web regularly
- If you are building a SaaS in a highly competitive B2B SaaS space, you should listen to Karsten's unique insights & growth tactics.

You can also watch this episode on youtube here.

[henrymackenzie]

Great episode. Happy to have found this off reddit. Keep up the good work!