LOEWE Paula's Campaign - 20'

Discover the Paula’s Ibiza 2021 film campaign

Paula’s Ibiza EDT – the free-spirited, universal scent for both men and women – returns for another summer season accompanied by a new campaign film: suffused by bright, bold colour and optimistic feeling.

Captured by long-time LOEWE collaborator Gray Sorrenti, the film was shot on location in Mexico and themed ‘Locomia’.

Directed by Gray Sorrenti
Campaign direction by Jonathan Anderson and M/M (Paris)
Styling by Benjamin Bruno
Videography by Marilou Daube
Music by LOCOMIA

#LOEWE​ #LOEWEperfumes​ #LOEWEPaulas​ #GraySorrenti​
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Descubre el film de la campaña Paula’s Ibiza 2021

Paula’s Ibiza EDT – la fragancia irreverente, soleada y unisex de LOEWE – vuelve este verano con un nuevo film que refleja visualmente su espíritu optimista, liberador y vibrante.

El film, rodado y dirigido por Gray Sorrenti en México, se desvela al ritmo de la canción ‘Locomia’.

Dirección: Gray Sorrenti
Dirección de campaña: Jonathan Anderson and M/M (Paris)
Styling: Benjamin Bruno
Videography: Marilou Daube
Música: LOCOMIA

#LOEWE​ #LOEWEperfumes​ #LOEWEPaulas​ #GraySorrenti​