Why Are Babies So Cute?

What makes babies so AWW?

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Written and created by Mitchell Moffit (twitter @mitchellmoffit) and Gregory Brown (twitter @whalewatchmeplz).

Special thanks to Earth Unplugged for all the animal footage!

Further Reading --

Aesthetic and Incentive Salience of Cute Infant Faces: Studies of Observer Sex, Oral Contraception and Menstrual Cycle

Isn't It Cute: An Evolutionary Perspective of Baby-Schema Effects in Visual Product Designs

Is attentional prioritisation of infant faces unique in humans?: Comparative demonstrations by modified dot-probe task in monkeys.

Multisensory Integration in Non-Human Primates during a Sensory-Motor Task

Baby schema modulates the brain reward system in nulliparous women

Sweet Puppies and Cute Babies: Perceptual Adaptation to Babyfacedness Transfers across Species

The Power of Kawaii: Viewing Cute Images Promotes a Careful Behavior and Narrows Attentional Focus

Baby Schema in Infant Faces Induces Cuteness Perception and Motivation for Caretaking in Adults

[BinkieMcFartnuggets]

The real question is how can something so cute make such horrific odors?

[ConstantineKrystallis]

Babies are cute so their parents won't strangle them. This is my personal experience.

[Dinnos]

"There's no denying that human babies are cute."
*Looks at the comment section*

[soccerbrat]

So I'm guessing most of the people in the comments are never having kids...

[AsapSCIENCE]

WHY ARE BABIES SO CUTE? 

What about those little bundles of joy do we find so compelling? Are we hard-wired to like "cute" things? 

Find out in our lastest VIDEO! 

[davidscott]

Cuteness = Protection/care
*THEY PLAYED US LIKE A DAMN FIDDLE*

[thinkfiend]

Me: *looks at my baby pictures*

Me: *awwww*


Also me:i was so cute wtf happened

[marcushendriksen]

"I don't think babies are cute, I'm so edgy!!!" = the majority of comments on this video

[WishingBabyX]

I find the "ugly" animals much cuter than human babies..

[budywudy]

omg don't say slugs r ugly yes they are but at the end of the day they are really just like homeless snails... ;-;

[johndalenino]

"Some creatures are down right ugly."
Damn, he called me out.

[bayterredbones]

I think everyone is looking at a baby the wrong way, you guys are thinking of a baby who is bratty, annoying, rude, immature selfish etc. When there is another type of baby that is greatful, quite, kind, mature, giving etc. So when you say you hate a baby, your basically saying you hate all babies all together. And I don't see how so many people hate babies. You were a baby once. Please think about what your saying. Because saying babies should die and go to hell is mean and spiteful.

[GuyInBlackClothes]

when i see puppies for German Shepard, husky, lab, and golden retrievers I just melt inside. 😢😊❤

[RealRainbowRapidash]

All the baby hate in the comments is a little surprising...

[Rexicide]

1% Actual comments
9 Thousand% Me comments
1% List comments
57% Baby haters
43% Baby haters that Thinks Animal babies are cute
0.1%

[earthunplugged]

It was great fun collaborating with you guys! 

well my gf and I must have a strange brain. We don't think baby humans are cute.

[ZeusPluchinoish]

I always thought we found babies to be cute in a natural urge to protect life. Like how lots of animals adopt interspecies children, just because there babies and they have a compulsion to take care and protect it.

[totodileislovezyou]

I find this funny that this video is about why we think they're cute but maybe about 80 % comments on this video say otherwise

[tggt]

Am I the only one who thinks baby pets are way cuter than baby humans?..