Why I Changed Everything

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[AlexiDrouin]

This major shift in content strategy shows true leadership by Alex! It also demonstrates being innovative and driven by data instead of vanity metrics like views and likes!

[josteinholen]

This is true. I am watching more and appreciate your content more now, compared to a few months ago.

[Billy-fohq]

Yes I stopped watching as soon as it turned into that Mr Beast style rubbish. I’m back listening everyday again now as I build this online business that’s popping off 😀

Alex is the man. Great lesson in listening to your customers / audience.

[dominikbaldassari]

Tried your tactic today.

A customer asked for a discount on their garage door repair and I told them I’d give it to them if they could set us up with two other people.

[IGNITION]

tldr: less views; more value delivered

[latenttweet]

Interesting even these shorts should have way more views and comments I would think. But also all the same people watching like me are highly likely to buy any course or books he has

[sparkster]

I’m not a business owner but I’m constantly trying to learn new things and narrow down content I consume to valuable or stimulating things.

Before when I saw your content I skipped it because it looked like a bunch of empty hype beasting and PED use. In the past month you’ve become my favorite business/money related creator and I love your stuff.

It may seem niche but intelligent people will gravitate to things outside their range of interests if it’s well presented and intriguing. Keep doing what you’re doing.

[roscoeryder]

Had a business owner friend of mine. Breathe right nasal strips does a million a month said I don’t like avatar.

[relaxing_motivating]

Bro make more video's like the ice yoghurt video

[wisdom]

Or the content stopped performing as well and this is an excuse to try to save face.

[JamesBond-wvxz]

I described this concept on a short of yours some time last year lol. Crazy how you’re only now realizing what I said back then (not like you actually read my comment or anything lol) when you probably wouldn’t consider anything I said if you knew who I was irl 😂😂😂

[shadowtemple]

This guy will tell you business is doable by everyone and then also tell you he has friends and customers who bend all of the elements to their will and create balance and harmony while protecting the world from evil...

[MattGarcyaDC]

What stuff was he releasing that wasn’t business content lmao

[truereality]

I liked your old videos better, just you and the white board. All this editing in videos these days fries my brain 🧠, too much stimulation if you ask me.

[DCfreerunner]

Lmao no bro you started making random ass videos and trying to be an influencer instead of teaching business.