Meatless Meat: Bruce Friedrich On The Future Of Food | Rich Roll Podcast

✌🏼🌱 - Rich

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FILMED AND EDITED BY BLAKE CURTIS AND MARGO LUBIN

* * * * *
00:00:00 - Intro
00:04:35 - At the Current Rate, Meat Consumption Will Double by 2050
00:08:06 - Uma Valeti
00:09:32 - Sergey Young
00:10:30 - What is Cultivated Meat?
00:15:46 - Working with Governments to Incentivize Clean Meat Production
00:19:17 - Meat Consumption and Antibiotic Resistance
00:21:56 - Meat Consumption and Climate Change
00:26:00 - Controversy Over "Moonshot for Meatless Meat" Article
00:30:42 - How the U.S. Could Learn from China Dominating Solar Panels and Lithium-Ion Batteries
00:37:17 - Excessive Food Waste in Our Current System
00:42:11 - The Rising Availability of Plant-Based Meat
00:56:05 - Aren't Meat Alternatives Franken-Food?
01:02:50 - The Plantpower Meal Planner
01:04:30 - Cultivated Meat Deep Dive
01:21:47 - Global Food Institute's Mission to Open Source the Science of Meat Cultivation
01:29:53 - Electrify Everything
01:37:36 - Policy Updates - Where are We Now?
01:43:36 - Facilitating Farmer Transitions
01:48:20 - Casting a Look Forwards
01:52:53 - GFI is Hiring!
01:55:34 - Closing Gratitude

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Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles:

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[wideorbits]

Just when you think Rich Roll's guests can't get any more mind-blowing, we get this guy. Absolutely out-of-this-world insights into a new era for human and animal co-existence.

[TheMoreVeganTheBetter]

I think I finally rediscovered my compassion and humanity, my long-lost friends, from pursuing success all the time, through striving to become a vegan...it's the most difficult challenge I ever faced, but it will be worth it in the end

[simoneleone]

This is all so exciting. I, like Bruce, have been a vegan for over 3 decades and during that time I've been all over the place with regard to how I've felt about meat analogues. I started out not feeling any negative way about trying whatever bizarre analogue I found (and there were bizarre analogues back in the 80s. Trust.), but at some point I fell into the mindset that if it tastes, smells, looks like meat, I shouldn't eat it and hell, I shouldn't even *want* to eat it. Fast forward to today and being more open-minded about, well, everything, but especially food products that will help feed people the world over, and help us to sustain this beautiful world. I also went from believing everyone should be vegan to believing there is no one, perfect diet for everyone, so I love that the popularity of plant-based foods is being generated, NOT by vegans/vegetarians, but by omnivores. That's thrilling, honestly. That means that so many people are looking for alternatives that industries had to li$ten. We've come a long way. Thank you for this interview!

[jaystevens]

Thank you Bruce. didnt realize that could be an effective solution. I hope my family and I can contribute to the solution your implementing . Truly loving thy neighbor!

[mikaelnielsen]

Excellent episode! Bruce is so knowledgeable and I love the work GFI is doing! Thank you, Rich!

[vectorair]

I love Bruce and Rich so much! Excellent episode

[margarett_b]

I have been eating plant based for somewhere near 3 years now and personally, 98% don't crave any meat alternatives but I wholeheartedly agree that it is the future. I really hope there will be a day where meat and dairy ale no longer made as today and the options will be tasty and reasonably priced while ticking all the environmental, health-related and ethical boxes. Now I only regret I am still to young to apply at the Good Food Institute. But who knows, maybe having it in mind I will slightly alter my academic carrer and one day will be breathing the good things in and bad things out to start the day!
Loved the conversation and keeping crossed for all the work you are both doing guys! Lots of love!

[unculturedmeat]

I work in a lab where we grow cultured meat from cow muscle cells. So excited to listen to his interview!!

[CequalsRN]

I buy both beyond and impossible once a month. Home cooked I like Beyond and going out I prefer impossible.

[Dindonmasker]

That was a lot more then i thought i'd get out of this episode. Well done and thank you!

[joycook]

Awesome podcast episode! Thanks for bringing this to light!

[joanndehnert]

Probably the most important podcast you have put up!

[EvenSoItIsWell]

Brilliant! I am so encouraged by Bruce and GFI. Thanks for this podcast.

[spare]

💚💚💚 what a heart warming and uplifting listen

[sheri_LA_native]

I was at Disneyland (CA) very recently. There was some Impossible dish offered at almost every single place to eat a meal. I was amazed. I remember when only one restaurant offered a veggie burger at Disneyland. Those says are gone.

[TDace]

Really excited for cultured meat to be widely available

[ramanipereira]

All of you are doing a fantastic job. Well done. It is an uphill task trying to get human being to give up a carnivore diet. At least after Covid19 people should understand that all epidemics and pandemics have their origin to the maltreatment of animals. I am a vegan for many reasons but mainly for ethical reasons. In Sri Lanka where I live I am considered an eccentric because of my eating habits. To hell with them.

[erinmars]

Perhaps one day soon, Bruce Friedrich does an AMA on Reddit? Besides the fact that many people want alternatives, there are many subs there that are keen on saving the planet - climate change, plant-based and vegan as well as a cultured meat sub - Where's the beef. IMHO, all junk food should be plant based including mcdonalds etal. The sooner we tilt toward a humane, planet-based food production, the better we all will be. This includes vertical farming and hydroponics. We've been at all hands on deck for 40 years now.

[denisebitz]

I’m sorry to hear Bruce refer to animals, in particular, heritage breeds as commodities. As long as we continue to commodify animals we will never live sustainably or ethically on this planet.

[GregoryCarrier]

Whoa. Cultivating human meat for consumption. I'm happy with just plants.