Zara vs Snitch vs Zudio: How Snitch built a ₹600 CR fashion brand?

Masters’ Union students visited @SNITCH-IT headquarters in Bangalore as part of our #OffCampus initiative and learned how to build a fashion brand in India!

Our students got the opportunity to interact with Siddharth Dungarwal, Founder of SNITCH, who shared insights on how the fashion industry works, and how breaking the traditional patterns of business helped him scale the business in a relatively short time.

Our students also learned how to position a fashion brand, optimize the supply chain, and explore how to build a successful business in the fashion industry.

Watch this podcast to uncover how Snitch built a successful business and carved its place in the world of contemporary fashion.

Chapters:

00:00 - Introduction
01:10 - Snitch’s Journey
01:37 - From Design to a Finished Product
02:23 - Breaking the Traditional Pattern.
03:06 - Market Positioning of Snitch
03:49 - Pricing and Profit in Market Segments
04:55 - Income Pyramid of India
05:18 - Supply Chain
06:08 - Leaders in Apparel Manufacturing
07:30 - Online Presence
08:05 - Margins and AOV in market segments
09:50 - Growth of fashion brands
11:00 - Snitch’s customer base
11:42 - Eyes on India for Apparel Production

To learn and engage with 200+ unicorn founders, industry leaders, and entrepreneurs, apply to the UG & PG Programmes at Masters’ Union.

Learn business by running a business.

Explore our PG programme.

Follow us on:

#mba #business #entrepreneurship #OnlyAtTheUnion #Snitch #entrepreneur #insights #fashion

[sankuM]

for a second I felt it was Zero1 video by looking at thumbnail! 😅

[AniketSinghOriginal]

The title is misleading :) - It’s an over simplified deep dive into fashion business landscape partly because people often don’t understand complexity - YouTube videos can only go into that much detail.

Of course, It’s unfair to compare brands across the price spectrum precisely because they are different models which the video tries to examine.

Overall, genuine effort to declutter the space.

[satvikkhare]

I prefer uniqlo and marks and spencer, levis and allen solly. Go for timeless pieces .

[saurabhupadhyay]

Absolutely loved the video, Tanay! Great work, bro

[aniketranjan]

Mate, I'm from the fashion industry and let's get some of your facts cleared, as you have mentioned when Zara sells a shirt for 5k they make a profit of 2k. let's say you are correct in this case to produce 10000 units Zara has to spend 3cr on just 1 style. You didn't consider garments that they have to sell at a discount. let's say that particular style didn't sell well and they have to sell it at a 50% discount making a loss of Rs.500 per shirt. think about it...
The garment business is interesting but very difficult to make a profit.
You have compared Zara with Snitch, yes snitch sells it chapter but then their overall quality is also cheap. My personal experience- I Bought a shirt from snitch and in the description it was mentioned cotton but it turned out to be cheap polyester, it was as good as wearing a polybag.

[eshaismail]

Excellent video very informative 👏 much appreciated.. watching from Saudi Arabia

[sudarshankumar]

Zara is more of a Premium brand. Gucci, Versace, Prada etc are Luxury Brands. Most examples presented here are brands that are premium brands and not luxury brands. Given the Indian context we now have a need to create differentiators so just prefix Mass to premium and voila you’ve got a new category

[NiharikaGuptasings]

SNITCH is definitely leaving legendary footprints in India Men’s wear fashion 🙌 What a revolutionary brand

[sudhin.u]

Love the edit for this video, great edit great work ❤

[varunmurli]

If Zara is luxury, what Burberry?
Zara is mass premium, massimo dutti, ARket, COS is premium

[arun_kumar]

4:51 fashion isnt number's game my friend... suppose if one brand sells 100 product and gets a profit of Rs 2000 per unit, then 100 x 2000 = Rs but if you want to get that figure with more product with less profit margin, then it would be 1000 x 200 = practically both figures look same, but in reality, to maintain 100 product in a warehouse you will need less warehouse space, less manpower, less transport, and less equipment... which means you need less money to maintain the products, if you have to compare it with 1000 products... so you cant actually compare it quantity wise

[iam_ky]

Bro, lol, you’re seriously comparing Zara to Snitch? Just take a look at the Zara articles they focus on design and fit. Zara’s boxy fit is effortlessly cool, while Snitch is still stuck with the same old regular fits. Sure, you can show off the same checkered shirt, but when you actually wear both, you’ll notice which one falls better on the body. And let’s be real, Snitch is just copying anyway. Even Urban Monkey is better; at least they’ve carved out their own niche. Slap “Urban Monkey” on something, and it still looks cool. 👀👀👀

[neerajnandan]

The snitch guy is trying too hard to show himself everywhere & be noticed..
bored & fed up 🤷‍♂️

[NerdCentral_]

Is Zara is luxury what about Gucci LV and Prada

[aboyfrombhilai]

Honestly clothes of all three brands are of poor quality and won't last long.

[armaan_ahmed]

Please don’t ever compare H&M and Zara to snatch

[AneesJT]

even street vendors have more quality than snitch

[sahilmotwani]

faltu brand, unbreathable fabric i uninstalled after returning everything back

[ashishshrivastav]

400 yearly means every day one new brand ufff

[Peace_love_food]

All checks are not same quality and style😂 it is evident in the video itself that Zara shirt quality is better and different lol