Market Sensing: Marketing Research

Defines and gives examples of marketing research and research methods. Discusses research instrument design, sampling and analyzing data. Table of Contents:

00:01 - Marker
00:07 - Marketing Research
01:36 - Marketing Research Methods
02:17 - Marker
02:22 - Marker
02:22 - Marker
02:56 - Qualitative vs. Quantitative Research
04:13 -
05:33 - Marketing research (1) specifies the information required to address these issues, (2-3) designs the method for collecting information, (4) manages and implements the data collection process, (5) analyzes the results, and (6) communicates the findings and their implications.
(Approved October 2004, American Marketing Association)

08:46 - 3. Designing the Research Instrument
14:03 - Sampling and Statistical Inference
17:45 - Sampling and Statistical Inference
19:18 -
20:03 - Analyzing Data and Communicating Results
20:37 - Our Projects