Ecommerce Strategies: Optimize for Black Friday

We're back to share how you can optimize for Black Friday.

Spooky season is here and what is the scariest thing in the ecommerce world? Being unprepared for Black Friday and Cyber Monday.

2021 brought the first ever $200+ billion holiday season in the US, according to research from Adobe.

Online spending grew 8.6% over the previous holiday season and 44% over 2019.

Assuming this year follows similar trends, there is a lot of money on the table.

If you haven’t started, it’s time to optimize your website to win big this year, and this video will help you do it.

Today I’m covering the three-step optimization process we recommend you complete before the holiday traffic strikes.

00:00 Introduction
01:19 Holiday trends
02:30 Step 1: Conduct a website audit
05:22 Step 2: Optimize your user experience
07:59 Step 3: Reevaluate your promotions
09:36 It's never too late to start optimizing

Here are the resources we mentioned in the video:

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