How Barclays Made the Business Case for Accessibility, Webinar 21 October 2014

NB Captioned version will be made available asap

Many marketing and business people - and the web developers and digital designers that work for them - see accessibility as a legal necessity. Something that costs extra and takes longer.

So why would a global bank like Barclays be putting accessibility at the heart of its digital strategy? How does it relate to their marketing strategy? What does it have to do with the drive for better customer services or competitive advantage?

This webinar takes the form of an interview with Paul Smyth, Head of IT Accessibility at Barclays. He has been a leading advocate for accessibility inside the organisation and explains:
- the breakthrough moments which led to the Chairman and CEO placing accessibility at the heart of their business strategy
- the tangible benefits the business is already seeing
- the effect it has had on internal culture and digital design processes.
- advice to organisations starting out on their accessibility journey as to how to organise themselves for success

Although it focuses on Barclays this session shows how accessibility can bring benefits to any business. It will be of value to anyone trying to win the case for accessibility in their own organisation - and will be a wake up call for the business leaders and digital decision-makers who have yet to be convinced.

Hosted by Robin Christopherson and Mark Walker of AbilityNet.

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