People aren’t traffic - focus on WHO not HOW MANY for real results from your website

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#websiteinsight #webdesign #webmarketing

When it comes to your website, a failure to treat visitors as human beings is more than a dishonour - it can be fatal.

Long gone are the days when we had a “luxurious” 8 seconds to woo a would-be customer with our website. Recent studies show we barely make it to 2 seconds before they click away, with slow-loading pages or irrelevant content often cited as the major contributor. If the page they land on within your website (and remember, that may not be the homepage), doesn’t tally up with what they typed into a search engine to find you, they’ll be gone. Or worse, it vaguely represents what they were looking for, but the connection is so tenuous they feel “cheated” by landing on your site in the first place - and that could be their next “can you believe…” Facebook post to all their friends :-(

But all is not lost! In this Website Insight, expert and author Fiona Allman-Treen shares how to get the balance right between good keywords and great content - so you not only have one happy visitor on your hands, you’re more likely to convert them to a paying customer and raving fan!

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