SHELL Logo Evolution

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SHELL Logo Evolution

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Since first appearing in the early 1900s, the Shell logo has moved from a realistic pecten or scallop shell to today’s simplified shape with distinctive colors.

Both the word “Shell” and the pecten symbol may have been suggested to Marcus Samuel and Company (original founders) by another interested party. A certain Mr Graham (of apparent Scottish origins) imported Samuel’s kerosene into India and sold it as ‘Graham’s Oil’. He became a director of The Shell Transport and Trading Company, and there is some evidence that the Shell emblem was taken from his family coat of arms.

The origin of the Shell name can be traced back to the seashells that Marcus Samuel senior imported from the Far East during the late 19th Century. When his sons Marcus junior and Samuel were looking for a name for the kerosene that they were exporting to Asia, they chose Shell.

SHELL Logo Evolution