When Fake 'Super Meat' Is Better Than the Real Thing

Nov. 18 (Bloomberg) – Beyond Meat, maker of plant-based "chicken" and "ground beef," will aim for the heart of the carnivorous market with a soy-protein-based hamburger patty called the Beast Burger. Beyond Meat Founder Ethan Brown says their meatless products taste and feel like the real thing and they believe they can revolutionize the way we eat. Bloomberg's Sam Grobart reports for "The Year Ahead: 2015" series. (Source: Bloomberg)

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[ComicTrips]

Tonight we tried our first Beyond Meat meal, and it might have changed our lives. Incredible.

[bukueOner]

The only other hurdle they have to cross is price at the supermarket. If it costs even a cent over meat people just wont buy it. 

[EC]

they need to hurry up and start selling it worldwide...its not available in most markets, allot of ppl would be more than happy to buy the beast burger.

[HikariPaintsTheStars]

I hope the cultured meat industry triumphs and it'll be easier to go vegan/vegetarian

[bonzodoglizardking]

People have been eating meat a lot longer than the recent increase in heart disease, diabetes, etc. It has more to do with not getting enough exercise and drinking gallons of soda.

[JuliusFawcett]

21 years and perfectly happy and healthy on a vegan diet. Ironman, public road running race winner and still going strong.

[katcaller]

The most common comment I hear from my meat eating friends is how they wouldn't eat this sort of imitation meat because they don't know what they're eating... And they find it off putting. This baffles me. Not only do they not know what's actually in their animal meat, but the idea of ripping flesh and skin and fat off of bones, is not unappealing? We've all been so terribly misled.

[Beelzebubbly]

I LOVE this line of products. I have PCOS, as well as eating a plant based diet, and it's nice that these products are soy free as I won't have to worry about it throwing my body even more out of wack. They taste great, great texture, and their burgers are freaking good!

[BassGuitarGuy]

What the hell is the 'health food ghetto'? Is that where you get mugged by kale and assaulted by nutritional yeast? I gotta avoid that.

[Zoza]

This isn't meat, its modified plant ingredients that gives it a meat like taste.

I like the idea, if the taste is right with all sorts of artificial meat flavors and its healthier then yeah, why not..

Vegetarians don't have any excuse to avoid this.
After all, we all become vegetarians. 

But the end of meat isn't really the case, 3d meat printers are coming too..

This is the power of science folks.

[AnishDangolyestheweirdone]

why haven't we given this man a medal yet?

[TylerBatdorf]

I've got two requirements for meat substitution, one is that it is nutritionally identical to whatever meat it's trying to replace and secondly that it costs less by weight.

[EvilMeans]

I'm a big meat eater. I literally eat it everyday. Honestly? This can replace 50% of the meat I eat. It's that good. Can't really tell you it tastes exactly like meat, but it's light years away from a veggie burger. Just amazing. Bravo guys.

[leithdaboss]

Buzzfeed made a video of people trying to guess if they were eating meat or fake meat and they tried this and all of them knew it was fake.

[mookixox]

Seems like the entire process would be much more expensive than eating real meat.

[leesaunders]

It's refreshing to hear that the guy behind this is just a normal easy going person instead of the usual preachy sanctimonious types that seem to be the face of veganism.

[Mayosup]

This could be great sustaining ourselves in outer space

[jo-anncintron]

For a person who’s transitioning from eating meat to eating plant-based “TASTE” is one of the most important part to me. It’s why I’m having such a hard time. It’s why I’m looking through different videos to find what “Plant-based” looks and getting other people’s options of what plant-based tastes more like chicken, bc chicken is my weakness and eggs... so I don’t know how you can say that taste isn’t that important.

[asgjdafghesyusgf]

I'm a vegetarian who used to eat meat. I really like Beyond Meat, but it's not going to fool anyone into believing it's real.

[StuffWriter]

And, 10 years later, it seems no one wanted weird, fake "meat".