Ignite Your Online HCP Targeting with NPI Numbers

One of the biggest challenges that clients come to us for is how can we effectively target our niche HCP audience online? In this video I share how we targeting niche HCP audience online.

No matter how niche your audience, we can create a digital campaign to reach, engage and convert without wasting online ad impressions.

Do you need to reach Oncologists? Nephrologists? Urologists? Or another type of HCP sub-specialty?

No problem!

Our digital media campaigns provide detailed metrics optimized to your KPIs to get the ROI you’ve been wanting to achieve.

1:1 HCP DIGITAL TARGETING
USING NATIONAL PROVIDER IDENTIFIER #’S (NPI) & CPT CODES

Distribute Your Brand Message Across Lifestyle Websites
(Sports, News, Weather and Finance)

Leveraging 3rd party NPI data or Definitive Healthcare data to digitally target your HCP audience across devices (mobile, laptop and tablet)

The NPI Database is required by HIPPA and all HCP’s must have and use in admin and financial transactions

Covered HCP’s and all health plans and health care providers must use these unique NPIs

Marketers can engage healthcare professionals (HCPs) in real time on a one-to-one basis by specialty or by a specific National Provider Identifier (NPI), a unique identification number for covered health care providers under HIPAA.

Real-time Addressable HCP Audiences: Real-time access to database of opted-in registered HCPs, refreshed every 24 hours to account for any healthcare professional that has opted out of targeting, and in compliance with regulatory and privacy requirements.

Turnkey Targeting and Reporting: Allows for any combination of targeting attributes, list changes mid-flight to optimize campaigns, with real-time and on-demand predictive planning and self-service reporting.

Creative Controls: Deterministic targeting allows for creative controls to be implemented by NPI. This includes frequency capping, day part, sequential messaging and more.

Cross-Device and Multi-Format: Target and analyze attribution and performance by creative on all digital touchpoints of the HCP, not just the one.

Transparent: HCP Direct Match operates in a transparent manner, allowing the trader or analyst to evaluate performance at the URL level through the Life platform’s integrated reporting or data exports to AWS and Google Cloud platforms.

Inventory Safe: 100% of inventory is vetted through a series of quality and brand safety filters, including Double Verify Prebid, to ensure a high quality and brand safe environment.