Coalesce 2024: From 0-35 dbt contributors: How the NBA scaled analytics engineering

Learn best practices, challenges, and outcomes the NBA experienced as they scaled from zero to 35 monthly active contributors to their dbt Cloud project over the course of one year. Keelan will review the state of analytics before dbt, and how widespread adoption has resulted in improved uptime, time to value, and organizational trust in data. He'll share specifics of the challenges faced, and how they were able to implement best practices and new organizational norms at various stages of the journey to combat these workflow and cultural hurdles. He'll also share the frameworks he and his team built and standardized on as they democratized data analytics to dozens of practitioners, and how they capitalized on small pockets of "ah-ha!" moments to translate it into lasting behavioral change.

Speaker:
Keelan Smithers
Data Product Manager, Analytics Engineering
NBA