This moment is why Rihanna is a Billionaire

This moment is why Rihanna is a Billionaire, and it's NOT her music.

During her superbowl performance, Rihanna took a moment to touch-up her makeup.

Some thought it was a mistake by the camera crew to not cut away for the touch-up, but the TRUTH is this moment is WHY she even did the super bowl in the first place.

Superbowl performers DON’T get paid. The reason they take the gig is so that they can leverage the attention. And Rihanna is a master.

This moment is a free ad for Rihanna ’s Fenty makeup, broadcast to 208 million people. You can also buy the outfit the dancers wore on her website.

MOST of Rihanna’s wealth comes from her cosmetics company, Fenty beauty. And here’s why this is all so important for Rihanna:

Fenty was considering going public early last year, but the timing for an IPO wasn’t quite right.

Rihanna needed to accelerate her sales heading into a roadshow with investors.

The superbowl is the perfect catalyst to boost sales and ensure a successful IPO.

If Fenty goes public would you invest in Rihanna?

[danasmith]

She basically said imma give myself a free Superbowl Ad spot.

[cmm]

No one thought that her "touch up moment" was an accident. Everybody knows that was intentional 🤣

[Addyfuncreator]

It wasn’t a mistake. She is a smart business woman

Wow 11k likes. Thanks y’all. I didn’t think my comment will generate a conversation

[Missmelf]

And usually celebrities have makeup artists to touch up their makeup so it’s obviously a deliberate add in! Fair play Riri, you are a business woman and entrepreneur 👏🏻

[SK]

It’s ridiculous performers don’t get paid for these gigs. It’s like asking a plumber to fix your sink and then tell them “I won’t pay you tho, but it’ll boost your publicity!!”

[SimplyNee]

She said let me pull out my Fenty products real quick…….😂

[WordenNathan]

Rihanna’s net worth comes mostly from her companies and not her music 🤯

[plee]

Let’s not forget Riri was wearing a new red lip product. The color she is wearing is new to the Fenty collection.

[TheMariangel]

And it worked because everyone wanted to see which Fenty liquid lipstick she used in her performance and they were selling immediately after her super bowl performance

[oppatombing]

She shine bright like a diamond in that concert

[Urfav_kk]

Rihanna is a business woman I swear she be putting product placements and ads in all her stuff and honestly I respect it😂😂

[mystery_moonl]

She really said work smart not hard 🤣🤣🤣
Edit: thank y'all for the likes 🐱🐱

[charchar]

Gotta give Riri her props! The woman is too sharp👏🏾👏🏾

[shavannaoutten]

Seeing her on did the Superbowl performance for her FENTY makeup, I sure need to purchase that matte lipstick she wore. Way to go Riri still an icon

[madhat]

She wasn’t dating that billionaire for nothing! She was taking notes.

[_wings_]

It's not about investing in Rihanna. It's about investing in Rihanna's FENTY BEAUTY. And those products are DAMN good and invlusive

[fyourfeelings]

Exactly what I said. As soon as I saw her doing that, I said nice plug 🤣🤣🤣

[Samaelmartell]

Rihanna didn’t get paid for the Super Bowl but she got a huge ad paid

[loqweiciouschannel]

It was reported that online searches for fenty beauty soared after rihanna performed in the halftime show. I mean, i wasnt surprised. Shes a genius by doing so. 👍🏼

[elle]

It was NOT a makeup touch up, it was an advertising plug for Fenty. Who really thinks she would fix her face during a performance? I think it's a brilliant move.