Le Monde || Ο ΚΟΣΜΟΣ ΣΟΥ ΣΕ ΠΕΡΙΜΕΝΕΙ CASE STUDY

The request
Le Monde is a high quality School for Tourist and Culinary studies. The graduates of Le Monde are successful Chefs, Pastry Chefs and Hotel managers! But new schools keep sprouting every year and they present celebrity chefs as their ambassadors or teachers. Le Monde needed a full scale digital and TV campaign.

The insight
People who dream of becoming chefs are somewhat misunderstood. They have the mentality of an artist that has his own world that other people might not really get.

The campaign
We created rich video content presenting the school facilities, the experiences of current students, testimonials from teachers and graduates and we also run a special youtube and TV spot as a tribute to the born to be chefs, the dreamers that have been waiting all their lives to enter the world of gastronomy!