Marketing Mix

Marketing Mix?

It is composed of different variables that business can use to attract its target customers, and the strategies that will make a product saleable in the market

Marketing Mix includes

The Product.
It should have features and benefits that will cater the needs and wants of the customers

Second is the Price.
Pricing should be based on the purchasing power of your target market

Third is the Place
Distribution of the products should be near and accessible to its target market

Fourth is the Promotion
Advertisement and Promos should create awareness and demand on the products.

Fifth is People.
Customer service should be implemented to create better customer relationship

Sixth is the Process
For Example: customer orders should be process fast and convenient using an application

Seventh is Physical Evidence
Ambiance or surrounding of the stores should be instragrammable or conducive for customers

Eight is Packaging
It should be attractive and appealing to the customers, so that it will create an impression of a quality product

And last is the payment
Customer should have options to pay in cash, e-wallet, credit card etc.