Performance Max Audience Signals - Do They Work?

If you're looking for more control inside of your Google Ads Performance Max campaign, one of the main levers we have to pull as advertisers is to input a strong audience signal. Audience signals let advertisers suggest customer segments to guide Google's learning algorithms. This can be a big difference maker for small businesses where the learning period in Google Performance Max can be quite long. In this video, we'll discuss the ins and outs of audience signals to help you determine if you should take the time to create them in your campaigns.