George Lucas's $5 Billion Sneaky Star Wars Deal 💰 | #shorts

Bet on yourself. Star Wars Guy George Lucas Made Big Money Moves With The $4,000,000,000 Sale To Disney

Hosted by Jack Farber

[ametrinefirebird]

I didn't know this! Guess I have to sub...

[dillonventola]

And then he sold his rights and it went to shjt!

[rubeniscool]

his most genius move was to actually push for merch and keep merch rights, since at that point it was unusual for a film to have merch or more specifically, toys. It wasn't expected that the merch would sell so no one really cared about that department.
Put short, it was Star Wars that turned merch into a trend which has lasted to this day.

[RocaBusiness]

Should I have said “Star Wars” more times, or do you think I said it enough?

[officialgman]

Star Wars wasn’t a major flop, but the sequels were! 😂

[vampireknight]

Did you know that he said that selling Star Wars rights to Disney was the biggest mistake in his life?

[shadowranger]

His largest mistake was selling to Disney

[davidrodgers]

Fun fact: Before making Spaceballs, Mel Brooks asked for permission to parody George Lucas' Star Wars. George gave Mel his blessing AND helped financially on one condition. That he can't have ANY merchandise made. That's why the 'Merchandising' scene was filmed. Side note: 2 if those items were actually Transformers memorabilia. Lunch box n coloring book.

[legolegion]

Hey that's the building from die hard- nacatomi plaza right?

[MrFoFlat]

MY BOY GEORGE CARRIED FOX ON HIS BACK LIKE THE LAST NAME STOP PLAYIN WIT EM🤣

[boberloon]

Disney: *buy star wars*
Gorge lucas: ayo am not done with star wars

[titans]

Wow I had no idea he made a fortune off of Star Wars, thank you for informing me 🙏

[zalbert]

„You didnt know that this famous rich director is rich??”

[iterativegrowth]

PLEASE STOP ASKING ME FOR SUB SANDWICHES, I AM RUNNING OUT AT THIS RATE AND *MY FAMILY IS STARVING…*

[regegamar]

Mom can we have frank michael smith?
No we have frank michael smith at home.
Frank Michael Smith at home:

[joshhewitt]

He made star wars, He wasn't just some hired director

[vanillaswirlz]

*yeets a subway sandwich* there are you happy now?🥪

[carl_estepa]

George Lucas sell Star Wars to EA

During the film:
Ohh so you wanna see them activate the lightsaber? Pay $99.99 first!

[Zatarra]

He kept the rights to the marketing. In those days toy sales for movies were next to nothing. Star Wars changed everything.

[hunterkiller]

So he took the credit of his artists and designers for his merchandise empire.