Laws of UX Design: The von Restorff Effect

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Learn how to improve user memory retention with the von Restorff Effect. This video, the second in a series on psychology in UX Design, covers the definition of the von Restorff Effect and how it predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered. We will also explain how designers can use this effect to highlight key actions for users.

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