Conducting Store Observations for Tobacco Control

The tobacco industry spends $1 million an hour marketing their products at the point of sale. Store observations are an essential component in building awareness and documenting tobacco industry activity in your community.

Store observations (also referred to as store audits or assessments) allow you to collect data about what is happening at the stores in your community and use this information to educate the public, policymakers, and youth about the deceptive marketing tactics that are used by the tobacco industry.