How To Be Brutally Honest In Sales

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[ckarea]

Basic sales principles, people buy from people they like, don't hurt their feelings.

[Marking_The_Way]

Man is dropping communication skills. Don't just apply this to sales 🤓

[thechuckellis]

This is such genius psychology. It works universally in communications. My close rate increased by 30% when I started using it.

Plus, always remember we make decisions based on emotion and justify them based on logic. Talk about feelings.

[InfiniteFragments]

I did this with my girlfriend. She was not happy about Sara. 😂

[mikesemple]

I’ve used this for years in normal life, and it works wonders - you stop the fight or flight response that the confrontation enacts, and instead they use logic and see how that applies to them

[evremkan]

These all sound great, but can we have example conversations your team had with customers as if we are new agents receiving training? Or mock selling conversations?

[thethomasgrouplv]

The 2024 version of feel, felt, found.

[El_Diablo_]

I used this today! Didn’t get the sale, but that’s mostly cause I did a bad job qualifying them

[thisagain]

3 people in a business convo.. 2 team up on 1

[dfabtv]

That's what I find myself doing just in life

[Howtomakethatwork]

Lol, true! People are so shallow and egotistical they can't handle the truth, ...unless it's about someone else they can bear witness to getting pummeled with the truth. Lol.
People's EGOS are so brittle/fragile we need to dance around their ego to get to the truth GENTLY. We're all so "touchy" now a days that our egos can't handle the truth. 😅

[TheArtofNimbus]

That’s just lying to the potential customer??!

[aleftwinggamer]

That’s just talking about past testimonials and using the jones effect.